Systematic literature review · solo-authored · completed 2026
AI-Driven Decision-Support Systems and Entrepreneurial Cognition.
from 337 screened
generated
ideation, launch, scale
A 10,977-word review synthesizing 32 studies across entrepreneurship theory, cognitive psychology, behavioural economics, and human-AI interaction, following PRISMA 2020 methodology against a screened pool of 337 candidate records.
It proposes an original framework, AICE (AI-Influenced Cognitive Entrepreneurship), mapping how AI decision-support tools interact with entrepreneurial reasoning across the ideation, launch, and scaling stages of a venture, and generates six testable propositions for future empirical work.
Written under the academic guidance of Dr. Mohamed Watfa.
Led a three-person team through environmental problem-solving under competition conditions.
Represented his school at a 36-school, 17-country competition in Muscat, the first team from the school to reach the finals in 19 years.
Co-developed a civic-tech parking solution with an independently built financial model (70% gross margin, LTV/CAC 3.0+, mid-Year-2 breakeven); presented a live app prototype to professors and industry experts.