Younes Nader

For founder-led ecommerce brands

Find the three leaks costing your store orders, in 48 hours

I go through your store as a customer and through your order data as an operator, then send a 2-page report: three problems, what each is costing you, and the fix, ranked by effort. No workshop, no calls required, nothing to install.

Get my 48-hour scan
  • AED 250, fixed
  • Delivered in 48 business hours
  • If the scan doesn’t give you at least 3 fixable issues, each with evidence, you don’t pay.

See sample pages (PDF)

One-minute explainer
64 seconds · sound on
Sample audit scorecard showing estimated monthly cost ranges and six findings

The same three leaks showed up in almost every store I audited

I have independently audited seven DTC brands from public evidence. These are the patterns that kept repeating, counted.

  • A delivery promise the store could not keep (6 of 7). A date or speed is sold at checkout, then missed with no warning and no remedy. The complaint that follows is usually about a gift or an occasion.
  • An ad sending traffic to a page that cannot convert (6 of 7). A sold-out product, a price no option reaches, a stock badge that is wrong. The ad worked and the page lost the sale.
  • Fast replies that all say the same sentence (3 of 7). The brand answers quickly, with one unedited line reused across unrelated complaints. The effort is real and it is not fixing anything.

In the audits where a cost could be estimated from public evidence, single leaks were estimated at between £68 and £3,000 a month.

A 2-page report you can act on the same day

  • Three priority leaks.

    Each with what I saw, a screenshot, why it costs you, and the fix.

  • A 7-day checklist.

    Day by day, who does what. Built for a team of one to ten.

  • A 5-minute screen walkthrough.

    I record my screen and talk you through the findings. Watch it when it suits you.

I review checkout, COD and delivery, returns, support and reporting.

Sample findings page showing three leaks, how many of seven audited brands had each, and the fix
Sample pages from an independent audit. Brand details removed.
Sample 7-day checklist with owners for each action
Sample pages from an independent audit. Brand details removed.

Three steps, about ten minutes of your time

  1. Fill in the form. Store link, platform, rough monthly orders and your biggest headache. Share an orders or returns export if you can.
  2. I do the work. I walk your store as a customer and review what you shared.
  3. You get the report. Two pages and a short walkthrough, within 48 business hours of the form.
Get my 48-hour scan

AED 250, and you only pay if it is useful

The first five clients pay AED 250. After that the scan is AED 450.

The guarantee

If none of the three findings is useful to you, tell me within 7 days of delivery and I refund the full amount. No forms, no questions.

Want to go further afterwards? The full Margin and Operations Audit is AED 850, and your scan fee comes off it.

Done by one person who has done this before

I am Younes Nader. I study finance at the American University of Ras Al Khaimah and work as an operator. I have independently audited seven DTC brands from public evidence, 71 pages in total, and wrote a 24-page UAE market entry brief with full market sizing. You deal with me directly, in writing, and I reply within one working day.

See sample pages (PDF)

What founders ask before they start

“I can check my own store.”

You can, and you should. I see it the way a first-time customer does, and I check the parts that are easy to stop noticing when you built them.

“We are too small for this.”

The scan is built for stores doing roughly 30 to 500 orders a month. Smaller than that, the checklist still applies.

“I do not want to share data.”

You do not have to. Every audit I have done so far was built from public evidence alone. An export makes the findings sharper, and I delete it after delivery.

“Is this consulting or advice?”

It is an operational review. It is not accounting, tax, legal or investment advice, and I do not promise a revenue result.

7 brands audited · 71 pages of findings · every figure shows its method

Independent audits from public evidence. None were commissioned.

  • Ads that send buyers to a sold-out page

    What I saw
    A live ad sends traffic to a product page that cannot take the order: the product is sold out. It showed up in 6 of the 7 brands audited.
    Why it costs money
    The ad worked and the page lost the sale, so the spend buys a visit that cannot convert.
    The fix
    Pause or redirect those ads until the product is back in stock.

  • Customer reviews reporting dispatch emails for orders that hadn’t shipped

    What I saw
    A delivery date or speed is sold at checkout, then missed with no warning and no remedy. It showed up in 6 of the 7 brands audited.
    Why it costs money
    The complaint that follows is usually about a gift or an occasion, and it ends up in a public review.
    The fix
    Show a realistic delivery window, and send a delay notice in busy periods.

Three leaks, two pages, 48 hours

Fill in the form and the clock starts.

Get my 48-hour scan

AED 250 · Not useful? You don’t pay